BECOME A CERTIFIED DENIAL APPEAL ADVOCATE
Learn the insider strategies that insurance companies don't want patients to know. Get certified to help others fight back — and earn income doing it. Created by Ned Lutz, a 20-year health system executive who helped build the denial machine.
PERFECT FOR
Patient Advocates
Already helping patients fight through the healthcare system? Add denial appeals to your toolkit and charge premium rates.
Healthcare Workers
Nurses, social workers, case managers — you already understand the system. Now master the appeals process.
Career Changers
Looking for meaningful work that pays well? Denial appeal advocacy is growing fast and has almost zero competition.
Family Members
Dealt with a denial personally? Turn your experience into expertise and help others going through the same thing.
THE COMPLETE INSIDER CURRICULUM
The Denial Machine
How insurance companies really make denial decisions (from someone who was inside the system).
Denial Code Mastery
CARC/RARC codes, what they really mean, and which ones are easiest to overturn.
The Evidence Playbook
What documentation to gather, how to organize it, and what payers actually look at.
Appeal Letter Frameworks
9 proven templates that win: medical necessity, prior auth, experimental, step therapy, bundling.
Regulatory Weapons
Federal and state laws that force payers to respond. External review rights. Prompt payment violations.
Payer Psychology
How to read payer behavior patterns and exploit their vulnerabilities (ethically).
The Business of Advocacy
How to price your services, find clients, and build a sustainable practice ($75-150/hr).
Using the Platform
Hands-on training with CoverageUnlocked's AI tools: DenialBot Pro, Denial Score, Evidence Checklists.
EVERYTHING YOU NEED TO SUCCEED
8-Module Video Curriculum
20+ hours of content
Downloadable Workbooks
Templates & worksheets
Lifetime Access
All future updates included
CoverageUnlocked Pro
$29/mo value, 6 months free
Private Community
Network with other advocates
Monthly Live Q&A
With Ned directly
Certificate of Completion
Display on your site
Client Acquisition Toolkit
Marketing templates & scripts
Affiliate Partnership
40% commission on referrals
50 State Appeal Guides
$1,500+ value, free access
INVEST IN YOUR FUTURE
One-Time Payment
- Full curriculum access
- All bonuses included
- Lifetime updates
- 6 months Pro account
Payment Plan
- Same full access
- Spread across 6 months
- No interest charges
- Full refund available
THE MATH
Here's what your earning potential looks like as a certified advocate:
Your certification pays for itself with your first client.
Your Instructor
Ned Lutz — 20 years inside health systems including Sutter Health (Chief of Staff), MultiCare Health (Director), St. Charles Health System. Built the denial system from the inside. Now teaching you how to beat it.
When you take this certification, you're learning from someone who spent two decades on the other side of the appeal desk. That's your unfair advantage.
FREQUENTLY ASKED QUESTIONS
Do I need healthcare experience?
+No. If you have healthcare experience, great — you'll move faster. But this certification teaches you everything from zero. Many successful advocates come from patient advocate backgrounds, legal backgrounds, or even completely different careers. What matters is your willingness to learn and your desire to help people.
How long does the certification take?
+The video curriculum is 20+ hours. Most people complete it in 4-6 weeks by dedicating 5-7 hours per week. You have lifetime access, so you can go at your own pace. There's no time limit.
Is this accredited?
+This certification is not formally accredited by a third-party body (like CEUs for nurses). However, it's created by a 20-year health system insider and will make you one of the only people in your market with formal denial appeal expertise. That's your real competitive advantage.
How do I find clients after certification?
+We include a full client acquisition toolkit: LinkedIn templates, email scripts, local outreach guides, patient advocate network introductions, and referral strategies. Many graduates start by helping friends and family, build a few case studies, then scale from there.
What's the affiliate program?
+Earn 40% commission on every referral you send to CoverageUnlocked's products (DenialBot Pro, Consulting, etc.). If you send 10 clients at $497 consulting = $1,988 in affiliate commissions per month. This can become a real revenue stream.
Can I get a refund?
+Yes. 30-day money-back guarantee. If you're not satisfied with the curriculum, request a full refund. That said, most people find the ROI within their first few clients, so refunds are rare.